ARK LOU

Privacy Policy

Effective date: August 2025

Welcome to ARK LOU (“we,” “our,” “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

Please read this Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1.1 Personal Information You Provide to Us

When you interact with ARK LOU, we may collect various types of personal information that you voluntarily provide to us. This information helps us to identify you, communicate with you, and fulfill your requests effectively. The types of personal information you provide may include, but are not limited to:

  • Name: Your full name, including first and last names, which we use to personalize your experience, address you properly in communications, and process orders or service requests.
  • Email address: Your email address is essential for account registration, sending order confirmations, shipping updates, newsletters, promotional offers (if you opt-in), password recovery, and responding to your inquiries or support requests.
  • Shipping and billing addresses: We collect detailed address information, including street address, city, state/province, postal code, and country. This information is crucial for processing your orders, calculating shipping costs, ensuring accurate delivery of products, and handling billing or payment matters.
  • Payment information: To process payments securely, we collect payment details such as credit or debit card numbers, expiration dates, and billing addresses. This information is handled in accordance with strict security standards and is used solely to complete your transactions.
  • Phone number: Providing your phone number allows us to contact you promptly regarding your orders, delivery status, customer service inquiries, or any urgent issues related to your account.
  • Account login credentials: When you create an account with ARK LOU, you provide a username and password or use other authentication methods. This information enables you to securely access your account, manage your preferences, track orders, and store your information for future purchases.

We collect this personal information directly from you when you:

  • Register for an account on our website
  • Place an order for products or services
  • Subscribe to our newsletters or marketing communications
  • Participate in promotions, contests, or surveys
  • Contact us with questions, feedback, or support requests

Providing this information is necessary for us to offer you a seamless and personalized shopping experience, ensure accurate order fulfillment, and maintain effective communication. We handle all personal data you provide with the utmost care, confidentiality, and in compliance with applicable privacy laws.

1.2 Information Collected Automatically

In addition to the personal information you provide directly, ARK LOU also collects certain information automatically when you visit our website or interact with our services. This data is gathered through the use of cookies, web beacons, and other tracking technologies to help us understand user behavior, improve functionality, and enhance your overall experience.

The types of information collected automatically may include:

  • IP Address: This is a unique number assigned to your device when you connect to the internet. It helps us identify your approximate geographic location and prevent fraudulent activity.
  • Browser Type and Version: Information about the web browser you use (such as Chrome, Firefox, Safari) and its version helps us optimize our website’s performance and compatibility.
  • Operating System and Device Information: Data regarding the operating system (e.g., Windows, macOS, Android) and device type (desktop, tablet, smartphone) enables us to tailor content and features to your platform.
  • Referring Website and URLs: This information shows which website or link led you to ARK LOU, helping us understand how visitors find us and which marketing campaigns are effective.
  • Pages Visited and Time Spent: We track the pages you visit, the amount of time spent on each page, and navigation patterns. This helps us analyze user engagement and improve site structure and content.
  • Click Patterns and Interaction Data: Details about how you interact with our website, such as buttons clicked and forms completed, assist in optimizing user experience and identifying technical issues.
  • Cookies and Tracking Technologies: Small text files or similar technologies stored on your device to recognize repeat visitors, remember preferences, and enable certain website features.

This automatically collected information is aggregated and may be anonymized, meaning it does not directly identify you personally but helps us analyze trends and usage patterns to continually improve ARK LOU’s services.

2. How We Use Your Information

At ARK LOU, the personal and technical information we collect serves multiple important purposes designed to provide you with a smooth, personalized, and secure experience. Specifically, we use your data to:

  • Operate and Maintain Our Website and Services: Ensuring the website runs correctly, loads quickly, and is free of errors by monitoring and analyzing technical performance.
  • Process and Fulfill Orders: Using your personal and payment information to confirm, process, package, and ship your purchases efficiently and accurately.
  • Communicate with You: Sending order confirmations, shipping updates, customer service responses, account notifications, and important administrative messages.
  • Marketing and Promotional Communications: With your consent, sending newsletters, special offers, discounts, product announcements, and event invitations that may be relevant to your interests.
  • Personalize Your Experience: Customizing website content, recommendations, and advertisements based on your preferences, browsing behavior, and purchase history.
  • Enhance Customer Support: Resolving inquiries, complaints, or technical issues quickly and effectively by accessing your account and interaction history.
  • Prevent Fraud and Ensure Security: Monitoring transactions and activities to detect and prevent unauthorized access, fraud, or other malicious behavior.
  • Comply with Legal Requirements: Responding to legal requests, enforcing our terms and policies, and protecting our rights and property.

We do not use your information for purposes other than those described above without obtaining your explicit consent, except as required or permitted by law.

3. Sharing Your Information

At ARK LOU, we respect your privacy and are committed to protecting your personal information. We do not sell, trade, or rent your personal data to any third parties for their marketing purposes. However, to provide and improve our services, there are certain situations in which we share your information with trusted third parties under strict confidentiality agreements and only to the extent necessary.

These circumstances include:

  • Service Providers and Business Partners: We may share your information with third-party vendors and service providers who perform functions on our behalf, such as payment processors, shipping companies, website hosting providers, IT support, email marketing platforms, and customer service platforms. These partners are contractually obligated to maintain the confidentiality and security of your data and are prohibited from using it for any other purpose.
  • Legal and Regulatory Authorities: We may disclose your personal data if required to do so by law, subpoena, court order, or governmental request. We may also share information to protect the rights, property, or safety of ARK LOU, our customers, or others, such as to investigate fraud or respond to security threats.
  • Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets involving ARK LOU, your personal information may be transferred as part of that transaction. We will notify you via our website or direct communication if such a transfer occurs.
  • Affiliates and Subsidiaries: We may share your information with our affiliated companies or subsidiaries that operate under the ARK LOU brand, solely for the purposes described in this Privacy Policy and subject to the same privacy protections.

In all cases, we take reasonable steps to ensure your personal data remains protected and is handled responsibly in accordance with applicable privacy laws.

4. Cookies and Tracking Technologies

To provide a more personalized and efficient experience, ARK LOU uses cookies and similar tracking technologies on our website and digital platforms. These technologies help us collect information about your browsing behavior and preferences, which enables us to improve functionality, analyze traffic, and deliver content tailored to your interests.

What Are Cookies?

Cookies are small text files stored on your device by your web browser when you visit a website. They help websites remember your actions and preferences over time, such as login details, language settings, and items in your shopping cart.

Types of Cookies We Use:

  • Essential Cookies: These are necessary for the operation of our website and enable you to navigate and use its features securely.
  • Performance Cookies: These collect anonymous information about how visitors use our website, helping us improve performance and user experience.
  • Functionality Cookies: These remember choices you make, such as language preferences or login information, to provide enhanced, personalized features.
  • Targeting or Advertising Cookies: These track your browsing habits to deliver relevant advertisements and limit the number of times you see an ad.

You can manage your cookie preferences through your browser settings or by using available opt-out tools. Please note that disabling certain cookies may affect your experience on our site.

5. Security of Your Information

We implement industry-standard security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include encryption, secure servers, firewalls, and restricted access controls.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have certain rights under applicable data protection laws, including:

  • The right to access, update, or delete your personal data
  • The right to object to or restrict certain processing of your data
  • The right to data portability
  • The right to withdraw consent where processing is based on consent
  • The right to lodge a complaint with a data protection authority

To exercise these rights, please contact us using the contact information below.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Children’s Privacy

ARK LOU’s services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children under 16 without parental consent. If you believe we have collected such information, please contact us to request its deletion.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

ARK LOU
Email: privacy@deweirt.eu
Address: Evergem, Belgium